February 24, 2021 @ 6:00 pm – 7:00 pm
Virtual (Zoom)

Buy Now Pay Later — How Scared Should Credit Card Issuers Be?


Wednesday, February 24, 2021

Zoom Meeting


Credit cards were born from the concept of store credit—where a merchant allowed customers to pay for purchases in installments—but over time credit cards came to dominate the market. That is changing. More and more we’re seeing various plans that provide options to finance a purchase other than with a credit card. Buy Now Pay Later is a hot option. A study, conducted for Reuters, surveyed 1,038 adult consumers in the United States to gauge interest in “buy now, pay later” and found 42% of respondents had used the service before.

According to a recent Reuters article, “…buy now, pay later services – offered by providers such as Affirm Holdings Inc, Klarna, Afterpay Ltd and PayPal Holding Inc’s “Pay In 4” – have blossomed across retail websites during the coronavirus pandemic as people have turned more to shopping online.”

What are the different methods?
How popular are they?
Are they taking share away from credit cards?

Join NYPAY and a panel of experts to learn more about this growing segment.



Moderated by
David True, President & Board Member, NYPAY


David has worked in transactions for longer than he cares to admit, with issuers, networks, merchants, processors, and fintech firms. Expertise comprises strategy, marketing, new products, operations, and finance at companies including American Express and Mastercard; he currently advises several fintech startups.

David is a partner at PayGility Advisors, which helps firms navigate the changing world of payments, and president of NYPAY.org, where payment innovators meet to learn and network. He recently led a US Payments Forum team on Card Not Present (CNP) fraud.

Recent work includes due diligence on a merger target, bringing an Indian fintech to the US, finding profitable markets for a mobile payment platform, and reducing acceptance costs for several merchants.

David has a bachelor’s degree from Binghamton University and an MBA from the University of Chicago Booth School of Business.

The Panelists

Luan Cox

Luan Cox

President & CEO, FinMkt - Top 25 Women Leaders in FinTech and NYC FinTech Women's Inspiring FinTech Females of 2019

Prior to co-founding FinMkt, Ms. Cox served as General Manager and VP of Interactive Data Managed Solutions – Americas, Executive VP of Global Sales and Marketing for Stockpoint, and Executive Director of Partner Solutions for Quote.com. She is an alumna and advisor to the Springboard Accelerator program and is a Techstars mentor for its fintech accelerator. Ms. Cox was named to NYC FinTech Women’s Inspiring Fintech Females list and one of the Top 25 Women Leaders in Financial Technology of 2020 by the Financial Technology Report.

Bob Zeena

Bob Zeena

Head of Card & Merchant Services, People's United Bank, N.A.

A 25 year card industry veteran, Bob Zeena has extensive experience in all aspects of card payments including commercial, consumer and debit issuing, as well as merchant acquiring. Bob has successfully deployed both ePayables and Integrated Payables products to market and understands the balance banks need to strike when formulating comprehensive payables strategies. After stints at American Express, Mastercard and Citizens Bank in a variety of leadership roles, Bob currently heads up all card strategy at People’s United Bank and is the President of People’s United Merchant Services Holdings Inc.

Gali Heichal

Gali Heichal

Global Head of Payments Partnerships, Klarna

Gali Heichal is the Head of Payment Partnerships at Klarna. She oversees Klarna’s relationship with stakeholders in the payments eco system including payment networks, card issuers, and digital wallets. Before joining Klarna, Gali led key business development initiatives for Google in payments. She oversaw Google’s collaboration with Fintechs and led the expansion of Google Pay into key markets in Europe. Prior to Google, Gali spent close to nine years in a variety of leadership roles in Citibank’s Consumer Business. Gali holds an MBA from NYU’s Stern School of Business and L.L.B in Law and Business Management from Tel Aviv University.

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