When:
November 28, 2017 @ 5:30 pm – 8:30 pm
2017-11-28T17:30:00-05:00
2017-11-28T20:30:00-05:00
Where:
DWT
1251 6th Ave
New York, NY 10020
USA
Cost:
$35

Are Snoozing Points the Match to Ignite Mobile Wallets?

Tuesday, November 28, 2017
at the offices of DWT
1251 Avenue of the Americas, 21st Floor, New York, NY 10020

In the US, the dream of a broad-usage digital wallet has remained a dream with sparse usage and low adoption. Successful loyalty programs in wallets (e.g. Starbucks) deliver value and loyalty beyond payments, but so far have been successful only for single merchants.

At the same time points providers look to make redemption easier, with billions of dollars worth of points dozing in millions of half-forgotten consumer accounts.

Could this be a match made in digital heaven? How might it work and what are the challenges?

Join NYPAY, Bridge2 Solutions, Deloitte Consulting and rDialogue for a drink and engaging discussion on this topic.

With special thanks to event sponsor:

 

 

 

Moderated by
Amy Harris, EVP, Product Marketing, Bridge2 Solutions

Amy leads the Marketing for Bridge2, along with her devotion to Customer Success, focusing on driving high engagement among our customers’ end users. Amy has extensive marketing experience in the loyalty industry, including managing loyalty marketing programs for a leading financial institution, a global loyalty agency and a global loyalty mobile app company.

The Panelists

Ulrike Guigui

Ulrike Guigui

Managing Director, Deloitte Consulting

Ulrike Guigui is a Managing Director in Deloitte’s Consulting Practice. She has more than 20 years of experience in the payments and consumer finance industry. Ulrike is a member of the leadership of Deloitte’s Payments Practice where she has most recently led projects of significant size and complexity in the areas of cards re-engineering, digital payment strategy and payment platform development. Prior to joining Deloitte in 2011, Ulrike held leadership positions at issuers and payment companies in the US and Europe, including Citibank, MasterCard and GE Capital. She has deep expertise in managing complex product and business launches and large scale transformational efforts.

Andy Althauser

Andy Althauser

Executive Vice President, Bridge2 Solutions, Inc.

Andy has over 23 years of experience in the incentive and loyalty space and is passionate about working with clients to innovate and create solutions that will drive their business goals. As a co-founder of Bridge2, Andy has contributed to the company’s growth from a four-person start up to the leading loyalty platform it is today. Currently, Andy focuses his energies on Business Development, Client Relationships and Emerging Product Solutions. Andy has extensive performance improvement and rewards strategy experience.

Phil Rubin

Phil Rubin

Founder & CEO, rDialogue

Phil is the CEO and founder of rDialogue, a leading independent customer marketing firm, advising a range of blue-chip companies such as American Express, Citigroup, Nike, Estee Lauder Companies, the Pittsburgh Steelers, Kimpton Hotels, Merial (now Boeringer Ingelheim) and Brooks Brothers.  He has over 25 years of strategic marketing experience with an emphasis on customer loyalty and relationship marketing, customer experience, integrated communications, partnership development, promotions and program development.  His success is driven largely by setting a strategic loyalty vision for clients around the importance of customer relationships created with each client’s unique brand as a driver for organic growth.

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Networking & Drinks
Panel Discussion

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