March 21, 2018 @ 5:30 pm – 8:30 pm
Davis Wright Tremaine LLP
1251 6th Ave 21st Floor
New York, NY 10020

Can User Experience Make Payments Disappear?

Wednesday, March 21, 2018
at the offices of DWT
1251 Avenue of the Americas, 21st Floor, New York, NY 10020

UX (user experience) can make or break a product. Think about looking for and buying something—the easier the process, the more likely it is that you’ll do it rather than decide to decide later.  Someone once suggested that Amazon’s main goal is to decrease the time between “I want” and “I have”. UX is a large part of making that happen–think 1-click payment.  Can great UX lead to payments disappearing?

Simplicity is not easy, and NYPAY is bringing together people who know the hard work involved in making something easy.

With special thanks to event sponsor:


And special thanks to NYPAY annual sponsor:



Moderated by
Patricia Raufer, NYPAY


The Panelists

Karen Pascoe

Karen Pascoe

SVP Digital Payments & Labs, MasterCard

Karen is the Senior Vice President, Experience Design for Digital Payments & Labs, leading the design of key consumer & customer facing experiences in Mastercard’s broader transition to digital. She is also leading design of our third party developer tools, to bring MasterCard capabilities to a broader set of commerce and money movement innovations in the digital and physical world.
Karen’s focus is connecting business strategy with deep user insights to deliver innovative design solutions at global scale. She’s also expert in design for transactional systems with the unique challenges they present. Prior to joining Mastercard, Karen has held experience design leadership roles at PayPal and JPMorgan Chase. She lives and works in New York City.

Marya Triandafello

Marya Triandafello

Consultant, Starwood Hotels & Resorts Worldwide, Inc.

As a Creative Executive, Marya’s career progressed from designer to leader and rotates between an entrepreneurial woman business owner to leader of creative teams for world renowned brands. With an eye always cast on the customer’s experience, she has lead teams to build brands for entrepreneurial businesses and digital platforms for multi-national companies. With extensive digital subject matter expertise, she combines visual creativity and business acumen: brand expert, superior team leadership and integration of market insights.

As a strong communicator, she presents complex ideas comprehensibly and convincingly to multiple constituencies. Marya delivers creative experiences that stand out in the marketplace and strives to make the processes of building digital products fun and rewarding for her team and stakeholders.

Arshi Singh

Arshi Singh

Product Director, Currencycloud

Arshi heads the North America Product at Currencycloud.  She is responsible for managing the product roadmap, integrating with banking partners, and defining the strategic direction for Currencycloud’s Payments and Collections network across multiple currencies.
Prior to this role Arshi worked as Vice President Product at JP Morgan.

Arshi has 15 years of experience in various roles across finance and technology.   Arshi started her career as a software developer and moved on to Treasury, Mergers & Acquisitions and Payments.  Arshi has an MBA from Duke University and a Bachelors in Computer Science.  She has split her career between Asia and North America.

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